Well played, Mr. Jobs!
Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat.
Sure, Steve Jobs is saying this in his own self-interest, with iTunes lock-in being deemed illegal in Norway. But you can never go wrong by comparing yourself favorably to the cold, cold hearts of the music industry.
Apple has long had some of the most unfriendly copy restriction management. Now here’s Steve saying he’d rather Apple not be restrictive at all.
Is this a bluff? If so, he’ll be called on it.